Branding 

Creepy Colors, To Dye For

Student Project | Spring 2020

This brand guide was my final graphic design project in college. The goal was to create a brand story, product and/or service, and brand guide for a mock company created by students.

I created a subscription box for hair dye enthusiasts. The goal was to appeal to a target audience with an alternative style so I created a brand that leaned towards emo and alternative design aesthetics. The company is called Creepy Colors with the tagline To Dye For.

 

Brand Story and Target Audience

Creepy Colors is a bi-monthly subscription box that aims to provide hair dye enthusiasts with four to five products in each box. It’s to dye for. This subscription service works similar to IPSY or Birdy in that it will provide products from other brands for subscribers based on a quiz that creates personalized recommendations for each box. Subscribers can decide to receive seasonally recommended hair dye colors (those traditionally associated with winter, spring, summer, and fall) OR receive colors of their preference.

Each box will contain:

  • Two to three semi-permanent hair dyes (dyes that do not contain ammonias, they are essentially colored hair conditioners and are less damaging to the hair than demi-permanent or permanent hair dyes. Semi-permanent hair dyes will fade from the hair overtime as they deposit color and do not chemically alter the hair in the same way that other types of dye do).

  • A conditioning treatment or mask for the hair.

  • A miscellaneous item curated for subscribers based on their quiz results (a hair accessory, dye tools, styling product, etc.)

The target audience of this service are:

  1. People interested and passionate about dyeing their hair, but don’t want excessive damage to their hair’s integrity and strength.

  2. People who enjoy changing their hair color frequently and trying new colors.

  3. Individuals over 18 years of age or those with consent of a parent/guardian.

 

Attitude and Core Values

Attitudes

  • Eclecticism

  • Creativity

Core Values

  • Self-Expression

  • Fair-Trade

  • Vegan & Cruelty-Free Practices

 

Color Palette

 

Typography

Header

 

Body

 

Logos

This project required multiple logos. Here are the three primary logos for the brand:

The top logo is specifically designed for stickers that would be included in the subscription box.

The bottom left logo is the grayscale logo for the brand.

The bottom right logo is the primary logo for packaging or websites and includes the company tagline.

 

Packaging

Final packaging mockup for the project. This image shows what the final product would look like with the box closed.

Final packaging mockup for the project. This image shows what the final product would look like with the box closed.

Final packaging mockup with the lid open. This showcases the inside design of the box and features an additional mockup for tissue paper as well.

Final packaging mockup with the lid open. This showcases the inside design of the box and features an additional mockup for tissue paper as well.

Initial iteration of packaging mockup. Ultimately, this option was not used in the final project. As a result of peer suggestions, packaging with a lid was used for the final mockup.

Initial iteration of packaging mockup. Ultimately, this option was not used in the final project. As a result of peer suggestions, packaging with a lid was used for the final mockup.

A second iteration of packaging for the subscription box. This option was not selected for the final mockup due to the large amount of black used. The cost of this option would have been too great for a real-world implementation.

A second iteration of packaging for the subscription box. This option was not selected for the final mockup due to the large amount of black used. The cost of this option would have been too great for a real-world implementation.

Mockup of dye bottles. This mockup was not used. Originally, it was intended for Creepy Colors to be its own brand that would have a product line. However, later it was decided that Creepy Colors would provide products from existing brands in subscri

Mockup of dye bottles. This mockup was not used. Originally, it was intended for Creepy Colors to be its own brand that would have a product line. However, later it was decided that Creepy Colors would provide products from existing brands in subscription boxes.